10 Timeless Design Thinking Exercises to Change the World

  1. What we want

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What do you really want?

What do your users want?

What does your business want?

2. Who we serve

3. Who we are

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4. Mapping Pains, Gains & Tasks

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5. Mapping Solutions, Inventions & Transformations

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6. Our organizing principles

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7. Building Business Anagrams

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8. Matchy-matchy: bringing it all together

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9. Get your priorities straight.

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10. Deciding what good looks like

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The importance of knowing what you want

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The case for relentless optimism.